• Sr. Associate Brand Manager/Associate Brand Manager

    Job Location US-NJ-Ewing
    ID
    2018-11244
    Function
    Marketing
  • Overview

    At Church & Dwight, we value talented professionals with a strong desire to make a positive impact in our company. Our Women’s Health team is looking for an ambitious and resourceful Sr. Associate Brand Manager or Associate Brand Manager whose action-oriented mindset will foster continued growth throughout our leading brands.

    This role has touchpoints across advertising, digital, product/packaging development, Nielsen analysis, professional marketing, and consumer promotions. This position is a key player on a broad cross-functional team assisting in the execution of multiple projects that contribute to the achievement of annual growth targets.

    What you’ll do:

    • Assist in the development of the brand’s integrated marketing plan. Execute the integrated marketing plan, ensuring consistency with brand strategy and brand communication plan.
    • Work with the managers to support the briefing process to external communication agencies. Be accountable for the execution of specific brand activities (e.g. media plan, consumer and trade promotion activities, special packs, sampling, PR programs, event marketing, direct marketing, etc.).
    • Lead the execution of the day to day operational activities, including brand volume forecasting and brand financial plans.
    • Develop in-depth understanding and become an expert in the market – the business environment in which our brands compete, to include product category segments, channels, etc.
    • Lead the following business/operational activities: business tracking & updates; competitive tracking; management of inventory based changes; displays; promotional or bonus packs; and alternative channels. Additionally, lead interactions with Consumer Services.

    What you’ll need:

    • BA/BS required; MBA strongly preferred.
    • 2-4 years in Marketing (CPG, OTC, Cosmetics).
    • Excellent analytical skills and experience with category analysis and forecasting.
    • Familiarity with common consumer marketing research tools and techniques such as Nielsen, Profitero, and Google Analytics.
    • Strong project management skills and communication skills (written, verbal, presentation, and interpersonal).

    Equal Opportunity Employer/Veterans/Individuals with Disabilities.

     

    For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/.

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