Marketing Analytics Manager - Finance

US-NJ-Ewing
ID
2016-9032
Function
Finance
Department
Finance Administration

Overview

Church & Dwight is looking for a Marketing Analytics Manager- Finance. The Marketing Analytics Manager- Finance will provide leadership in developing best practice approach to measure and optimize our strategic marketing investments to drive financial performance.  The successful candidate will spearhead the development of data driven decision making within Marketing and drives change management to get stakeholder buy-in through financial modeling/data analytics and collaboration across C&D cross-functional partners. This position is located at our Global Headquarters in Ewing, NJ.

Responsibilities

  • Determine optimal quantitative research, techniques and design to drive strategic, foundational consumer learnings.
  • Utilize analytic processes and tools to translate data into insights, and insights into top and bottom line impacts.
  • Become a strategic business partner with Brand leadership as well as cross functional peers across the organization.
  • Create and use tools for ongoing analytics and KPI reporting to leverage various forms of data including agency media metrics, Nielson, IRI, store level sales, pricing, marketing mix and trade.
  • Drive marketing analysis for major brands, including securing data inputs, modeling, interpretation, results and implications to marketing activities.
  • Ensures key insights and results are tracked, summarized and documented for dissemination across organization.
  • Develop and apply data mining capabilities to optimize marketing activities in all channels including ecommerce and the customer journey
  • Support media agency relationship and evaluate all aspects of investment prioritization, portfolio media planning, and ROI measurement
  • Lead development of predictive analytical solutions to prioritize and reallocate investments & activities across growth drivers spanning A&M, Pricing and In-Store Execution

Qualifications

  • Minimum five (5) years of experience in marketing data analytics preferred.
  • Bachelor’s degree from an accredited institution in Economics, Statistics, Mathematics or related field. MBA or other advanced degree a plus.

Church & Dwight Co., Inc. is proud to be an equal opportunity employer M/F/Disability/Veteran

 

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